What is an InstaMeet?

 
 Instagrammers at the  #sfoRSJ InstaMeet at Santa Fe Opera hosted by @simplysantafenm, July 20, 2017.

Instagrammers at the #sfoRSJ InstaMeet at Santa Fe Opera hosted by @simplysantafenm, July 20, 2017.

 

Instameets are gatherings of people coming together to create, connect and share an experience through Instagram photography. The events usually involve a behind the scenes tour, access to something that isn’t normally available to the general public, or giveaways of product in support of the promotion. Instameets have a unique hashtag designated to identify the particular event. Users include this hashtag in the caption of their images so they will be part of the conversation and social media storytelling told through the collection of photographs produced at that event. Many Instagrammers have developed real connections and friendships with the people they have met through these experiences, making each subsequent gathering a true community event.  

The participants who come to the Instameets vary depending on their interest in what the event has to offer. The images produced during and after an event have potential to reach an international demographic because posts are seen by a diverse group of followers.  

The benefits of hosting or participating in an InstaMeet are threefold:

  1. The event brings people to your brick and mortar location and/or brand awareness.

  2. Your business/organization receives publicity through the images produced at your location as they are broadcast to the Instagrammers diverse social media networks.

  3. Your business then has a collection of “User Generated Content” which can be used to promote your business/organization on your social media platforms, with proper photo credit. (Learn more about UGC in our blog post “How to Correctly Utilize User-Generated Content on Social Media”.)

Hashtag Tip: Keyboard Shortcut

Do you have a collection of hashtags that you frequently use but don’t want to have to remember every single one or type them in manually each time? Here is our favorite time saving tip!

How to Create a Keyboard Shortcut (Text Replacement):

It is helpful start by creating a Note on your mobile device. Type out different categories for hashtags and every hashtag you can think of that you use when you post about that topic.

 
Simply Social Media hashtag note example.jpg
 

Next, create a Text Replacement (Keyboard Shortcut) 
iOS: Settings > General > Keyboard > Text Replacement
Android: Settings > Language & Input > Personal Dictionary

In the "phrase" section, type (or copy/paste) hashtags that you want to remember. Then in the "shortcut" section use a keyword that applies to these hashtags. You can create as many shortcuts as you need and have different hashtags in different shortcuts if needed.

One of the things we found useful was to add "ig" before each keyword since we use these shortcuts the most on Instagram. We figured this out after creating a hashtag category for "beer hashtags" and then every time we typed the word "beer" the hashtags would autopopulate even when that was not our intention. After we switched the shortcut keyword to "igbeer", we don't run into that issue anymore!

 
Simply Social Media hashtag Keyboard Shortcut Text Replacement .jpg
 

Remember: capitalization does not matter in hashtags, they are not case sensitive. We occasionally use capitalization to help draw attention to the words used in the hashtags and so they are easy to read. It is NOT necessary to put commas in between hashtags. It’s technically not even necessary to put spaces between hashtags, but that becomes a jumbled mess of characters so we don’t recommend omitting spaces altogether.

There you go! We would love to know what you thought about this tip and which categories you have created for your hashtag shortcuts.

How to Correctly Utilize User-Generated Content on Social Media

A brand can reasonably assume that if a person shares a photo on social media and tagged the brand in the photo and/or used the brand's hashtag means they intended for the company to see it and hopefully share or repost it. The most common way that this happens is through the use of a specific hashtag, which can convincingly be argued would only be used by consumers aware of the company’s campaign and gives implied consent. 

Here are 4 Key Rules When Utilizing User-Generated Content:

  1. Photo credit must always be given to the photographer.

    • Example: Photo by @username, Photo credit: @username, 📷: @username, etc.

  2. Do not make any changes to the photograph. For example, do not crop, edit, or add text to the photo in any way without explicit permission from the photographer.

  3. Copyright of images will always be retained by the photographer so if a business or brand wants to use an image found on social media for purposes other than sharing on their social media channels, it is best practice to ask permission from the photographer before using the image on any sort of marketing material, print or digital. Businesses and brands may ask for permission through social media via commenting or direct messaging.

  4. If images are to be used outside of social media, always discuss with the photographer first.

    • Ways to Ask Permission:

      • Comment on photo asking for permission to repost image or what your intentions would be for that image.

      • Direct Message the photographer asking for permission & explaining usage intentions.

When in doubt about what to do the safest route is to ask permission from the photographer that way there is no misunderstanding.

 
 An App we use is called Repost. It can put the photographer's Instagram username on the image/video or for $1 you can upgrade to remove this feature.

An App we use is called Repost. It can put the photographer's Instagram username on the image/video or for $1 you can upgrade to remove this feature.

 

Vocabulary Terms for Sharing USG on Social Media

  • Repost (Instagram)

  • Retweet/Quote Tweet (Twitter)

  • Share (Facebook)

Disclaimer: This information should not be construed as legal advice or legal opinion. You should not rely on any such information as legal advice without actually consulting with legal counsel.