Client Love Letters - Chris Jonas, Emerging Media Alliance

 
EMA_Launch2018-37.jpg
 

“As a result of the incredible work of Simply Social Media, the summertime 2018 social media campaign for the launch of the Emerging Media Alliance reached 1.5 million people internationally.  Simply Social provided day to day support for this program, strategically placing content on Facebook, Twitter, and Instagram and maximizing the reach and impact of this program. Consistently, I found Simply Social to be exemplary in their professionalism, the intelligence of their tactics running this campaign, and a joy to work with.”

Chris Jonas
Chair, Emerging Media Alliance
Executive Director, Littleglobe

@SimplySantaFeNM Voted First Place Best Instagram Feed in the 2018 Best of Santa Fe

 
@SimplySantaFeNM Best of Santa Fe 2018
 

We thought the best way to post about being awarded First Place as The Best Instagram Feed in Santa Fe was to create a mosaic of all of YOUR photos! You all are the reason this #SimplySantaFe community has gotten to be as great as it is today and we could not do it without you.⠀
Since 2014, we’ve featured almost 2,000 photos from Santa Fe’s Instagram community here on @SimplySantaFeNM, sharing about local businesses, upcoming events, insider tips, and of course beauty shots from The City Different. We’re proud of how warm, welcoming, and inclusive this group is. ⠀
THANK YOU for voting us #1 for @sfreporter’s 2018 Best of Santa Fe! 

View this post on Instagram.

Best Santa Fe New Mexico Instagram Feed @SimplySantaFeNM

Social Influencers Panel at the 2018 New Mexico True Governor’s Conference on Hospitality and Tourism

 
Amy Tischler and Caitlin Jenkins on the "Social influencers, the travel writers of tomorrow" panel on May 8, 2018. Photo by Kitty Stebbins @this.kitty

Amy Tischler and Caitlin Jenkins on the "Social influencers, the travel writers of tomorrow" panel on May 8, 2018. Photo by Kitty Stebbins @this.kitty

 

We love talking about what we do! Especially when we have such a receptive audience as the one we had at the 2018 #NewMexicoTrue Governor’s Conference on Hospitality and Tourism presented by New Mexico Hospitality Association at the Inn of the Mountain Gods! We were asked to sit on the panel for "Social influencers, the travel writers of tomorrow - how to frame your destination or property to the next generation of travel thought leaders."

Great conversation with our fellow panelists Casey Messer, Marissa Le of The Waite Company, and Florian Herrmann of Herrmann Global. Excellent moderation by Jordan Gunther that combined information, case studies, and anecdotes (hope you have a great time at Hyatt Regency Tamaya, Jordan! Thanks for the influencer shoutout - you’re hired! 😉). Thanks to all the attendees for great questions and engagement with our passion projects! ✨

Small Business Panel Interview at Facebook's Community Boost Event in Santa Fe

 
 

We were so excited to be asked to both speak on the Small Business Panel at the Facebook Small Business Boost event in Santa Fe! We always love sharing our insights and best practices for achieving success on Facebook & Instagram. We got to share our origin story of how we met on Instagram and of course how our platforms @SimplySantaFeNM & @TravelNewMexico came to be. We were so humbled by the comments we received during and after about how we've impacted business growth here in Santa Fe and how people enjoy learning from us. 

Hashtag Tip: Keyboard Shortcut

Do you have a collection of hashtags that you frequently use but don’t want to have to remember every single one or type them in manually each time? Here is our favorite time saving tip!

How to Create a Keyboard Shortcut (Text Replacement):

It is helpful start by creating a Note on your mobile device. Type out different categories for hashtags and every hashtag you can think of that you use when you post about that topic.

 
Simply Social Media hashtag note example.jpg
 

Next, create a Text Replacement (Keyboard Shortcut) 
iOS: Settings > General > Keyboard > Text Replacement
Android: Settings > Language & Input > Personal Dictionary

In the "phrase" section, type (or copy/paste) hashtags that you want to remember. Then in the "shortcut" section use a keyword that applies to these hashtags. You can create as many shortcuts as you need and have different hashtags in different shortcuts if needed.

One of the things we found useful was to add "ig" before each keyword since we use these shortcuts the most on Instagram. We figured this out after creating a hashtag category for "beer hashtags" and then every time we typed the word "beer" the hashtags would autopopulate even when that was not our intention. After we switched the shortcut keyword to "igbeer", we don't run into that issue anymore!

 
Simply Social Media hashtag Keyboard Shortcut Text Replacement .jpg
 

Remember: capitalization does not matter in hashtags, they are not case sensitive. We occasionally use capitalization to help draw attention to the words used in the hashtags and so they are easy to read. It is NOT necessary to put commas in between hashtags. It’s technically not even necessary to put spaces between hashtags, but that becomes a jumbled mess of characters so we don’t recommend omitting spaces altogether.

There you go! We would love to know what you thought about this tip and which categories you have created for your hashtag shortcuts.

We're Museum of New Mexico Foundation Business Council Members!

 
Museum of New Mexico Foundation Business Council
 

They’re here, they’re here! We are very excited to be @museumfoundation Business Council Members and are looking forward to enjoying another year of all the perks that it brings! ⠀

• BTS, Exclusive, and FREE Access to the four Department of Cultural Affairs Museums in Santa Fe & seven Historic Sites ✔️⠀
• Mix and mingle with other like minded arts and culture peeps at special Member Preview events. ✔️⠀
• 10% Discounts at the Museum Shops, just in time for Mother’s Day! ✔️⠀
• And MORE! ✔️⠀
✨⠀
For a limited time, in honor of the 100th Anniversary of the @newmexicoartmuseum, they have a special offer on their Sponsor level membership for $100 (regularly $150). ⠀
✨⠀
Visit their website at museumfoundation.org/100years to claim this offer and join us for VIP treatment at our world class museums! ✨ Bonus points if you can identify the Cover Girl! ✨

2018 #HyattTamaya InstaMeet Influencer Event at Hyatt Regency Tamaya Resort And Spa

On April 21, 2018, Simply Social Media brought fifty Instagram Micro-Influencers from northern New Mexico to Hyatt Regency Tamaya Resort And Spa in Santa Ana Pueblo, New Mexico, for an exclusive VIP influencer event. Participants for this event were cultivated through Simply Social Media’s @travelnewmexico Instagram community.

 
Photo by Josh Lane

Photo by Josh Lane

 

Objective

Hyatt Regency Tamaya Resort And Spa’s Marketing Goals:

#1: Increase awareness to local community.
The Instagrammers who came were all from Santa Fe or Albuquerque and the surrounding areas.

#2: Highlight specific areas of the hotel.
Corn Maiden restaurant, the spa services, the resort grounds, and the horse stables. Hyatt Regency Tamaya Resort And Spa had recently completed a renovation of their lobby area and wanted to feature it.

Approach

Influencers were taken on a behind the scenes tour of Hyatt Regency Tamaya Resort And Spa’s fabulous resort, starting at their premier restaurant Corn Maiden. The corn maiden deity is a symbol of sustenance, survival and life, and their restaurant is a celebration of delicious food, fine wines and good company - all with spectacular views of the Sandia Mountains.

 
 

Then we toured the resort, including the Tamaya Mist Spa, the unique Native American Art, their beautifully curated hotel rooms, and their lush grounds and pool area.

 
 

Finally, we were whisked away to the Tamaya Stables for a sunset picnic just in time for that magic, golden hour. We got to learn about their Tamaya Horse Rehab program and meet some of the horses.

 
 

Results

Five hundred and seventy six Instagram posts, which contained 743 images and 15 videos, were created by 54 unique accounts using the #HyattTamaya hashtag. Engagement on these posts consisted of 23,068 likes and 989 comments. The hashtag potentially reached 68,178 people and made approximately 602,142 impressions during the time period of April 21 to April 29, 2018.

The images and videos posted to Instagram are now available to Hyatt Regency Tamaya Resort And Spa so they may repurpose the user generated content on social media with proper photo credit.

2018 #HyattTamaya InstaMeet Influencer Event at Hyatt Regency Tamaya Resort And Spa Hashtag Report.png
 
2018 #HyattTamaya InstaMeet Influencer Event at Hyatt Regency Tamaya Resort And Spa Hashtag Report engagement.png
 
I really had no idea that this magical place existed before the event. Ive been telling all my friends to plan a visit. Thank you for the wonderful hospitality!
— Tami Bayer @tamibayer

Photo Contest

Simply Social Media held a photo contest in conjunction with the InstaMeet event. The photo contest was organized around categories designed to incentive participants to post about the specific areas of the hotel that Hyatt Regency Tamaya Resort And Spa was eager to promote. Images posted to Instagram with the hashtag #HyattTamaya between the dates of 4/21 - 4/29 were eligible to win prizes. The categories of this photo contest were:

  • Corn Maiden Restaurant

  • Tamaya Mist Spa

  • Tamaya Stables

  • Pool and Interior

  • Overall Experience

Below are the photo contest winners chosen by Hyatt Regency Tamaya Resort And Spa.

 
 

Prizes

Overall Grand Prize - Two night stay at the Hyatt Tamaya for the person who posted the most comprehensive story about their experience.

Category Prizes:

  • Corn Maiden Restaurant - Gift certificate

  • Spa - Gift certificate

  • Stables - Trail ride for two

  • Pool and Interior - Gift certificate

More

Watch what Mikaela Snow said about her experience in her YouTube vlog.

How to Correctly Utilize User-Generated Content on Social Media

A brand can reasonably assume that if a person shares a photo on social media and tagged the brand in the photo and/or used the brand's hashtag means they intended for the company to see it and hopefully share or repost it. The most common way that this happens is through the use of a specific hashtag, which can convincingly be argued would only be used by consumers aware of the company’s campaign and gives implied consent. 

Here are 4 Key Rules When Utilizing User-Generated Content:

  1. Photo credit must always be given to the photographer.

    • Example: Photo by @username, Photo credit: @username, 📷: @username, etc.

  2. Do not make any changes to the photograph. For example, do not crop, edit, or add text to the photo in any way without explicit permission from the photographer.

  3. Copyright of images will always be retained by the photographer so if a business or brand wants to use an image found on social media for purposes other than sharing on their social media channels, it is best practice to ask permission from the photographer before using the image on any sort of marketing material, print or digital. Businesses and brands may ask for permission through social media via commenting or direct messaging.

  4. If images are to be used outside of social media, always discuss with the photographer first.

    • Ways to Ask Permission:

      • Comment on photo asking for permission to repost image or what your intentions would be for that image.

      • Direct Message the photographer asking for permission & explaining usage intentions.

When in doubt about what to do the safest route is to ask permission from the photographer that way there is no misunderstanding.

 
An App we use is called Repost. It can put the photographer's Instagram username on the image/video or for $1 you can upgrade to remove this feature.

An App we use is called Repost. It can put the photographer's Instagram username on the image/video or for $1 you can upgrade to remove this feature.

 

Vocabulary Terms for Sharing USG on Social Media

  • Repost (Instagram)

  • Retweet/Quote Tweet (Twitter)

  • Share (Facebook)

Disclaimer: This information should not be construed as legal advice or legal opinion. You should not rely on any such information as legal advice without actually consulting with legal counsel.