Join us at the PRSA 2018 Southwest District Conference for our breakout session, "Leveraging Micro-Influencers in Social Media".
The word "Influencers" has been a buzzword in the social media marketing world for years. Influencer marketing uses key leaders or individuals to help drive the message of your brand. Micro-Influencers are everyday consumers who have a significant and engaged social media following of anywhere between 1,000 and 100,000. Social Media is increasingly becoming SoLoMo: Social, Local, and Mobile and micro-influencers can help tap into that market as a trusted source. Santa Fe-based social media strategy company Simply Social Media knows how to utilize micro-influence on a macro scale. They've been leveraging their grassroots, local-centric Instagram micro-influencer social media accounts to introduce their clients to a fresh new demographic through both public and private social media events called InstaMeets. Simply Social Media has worked with businesses such as the Santa Fe Opera, Sunrise Springs Spa Resort, Hilton Buffalo Thunder, SITE Santa Fe, and New Mexico Magazine. Join them to learn more about leveraging micro-influencers in social media to build community, connections, and brand advocates.