Our flagship lifestyle macro-influencer Instagram account, @SimplySantaFeNM, was created in December 2014 with a purpose of supporting local Santa Fe businesses, organizations and creatives through a community-building, grassroots effort. It is a feature account and the photos and videos we feature are chosen from the 150,000+ posts tagged with the hashtag #simplysantafe. Please use our hashtag on your Instagram posts for a chance to be featured! If you are interested in promoting a specific message to our community through a feature on @SimplySantaFeNM, please contact us for options and rates.

After @SimplySantaFeNM’s post feature, which their caption perfectly portrayed who [Rise Barre] is as a business, I immediately noticed an increase in Instagram followers, website traffic, inquiries about classes, and new clients in the studio! With @SimplySantaFeNM’s large and diverse following, the feature brought in new clientele and energy from all over Santa Fe and our amazing neighboring communities. Thank you @SimplySantaFeNM!
— Prisma Avery, Owner of Rise Barre (@rise_barre)

Our Followers

Our Instagram account has a following of 29K+ people located all over the world.

Top Locations


Age Range

When my husband and I decided we could move to Santa Fe, I wanted to learn all about the town we had fallen in love with. As an active Instagram user on the East Coast I did a search for Santa Fe accounts and immediately followed @SimplySantaFeNM. For the next eight months before we moved, I followed along and learned so much about things to do, and about this town we so dearly love. The best friends I’ve made here I found on Instagram through @SimplySantaFeNM, many before we even arrived here! The community Simply Social Media has built on Instagram is fantastic and welcoming (not to mention extremely talented!), and it’s made our transition here infinitely more enjoyable.
— Lisa Fulton (@haydenfold)

Why Use Our Hashtag #SimplySantaFe?

Not only does including our hashtag on your Instagram posts of all things Santa Fe make you a part of this wonderful community we have built over the past few years, it also increases the potential reach of your post to a new audience.

2018 Hashtag Data





This graph shows the millions of people reached* and impressions** made per month in 2018.
*reach = potential number of individual people who saw a post
**impression = potential number of times those people saw a post

Thank you for putting your utmost effort in creating this Instagram account for people like us who like to stay connected to the beauties in Santa Fe. 💓 Yes! I am virtually there everyday! ✌️
— Leya Ognoskie (@leya_ognoskie)

Simply Social Media often invites members of the @SimplySantaFeNM community - anyone who uses the hashtag and follows the account - to attend influencer marketing events called InstaMeets. Instagrammers have the opportunity to participate in these unique events if they have an active and public Instagram account, and agree to post about the event. Learn about upcoming and past influencer events on our calendar page.

Below is a live view of what our Instagram feed looks like right now.
Click on the images to view each post, or click the button above to navigate to our account.

@TravelNewMexico Social Logo.png

Learn about our other macro-influencer Instagram platform, @TravelNewMexico!