Our travel platform @travelnewmexico was created in May of 2015 and documents New Mexico road trips by offering guest Instagrammers the chance to do a “takeover” of the account, during which time they share their unique New Mexico road trip experiences through imagery and stories.

Click here if you are interested in doing a takeover.


Our Followers

Our Instagram account has a following of 39K+ people located all over the world.

Top Locations


Age Range


Why Use Our Hashtags #TravelNM and #TravelNewMexico?

We look through the images and videos posted to Instagram with our hashtags #TravelNM and #TravelNewMexico to discover new photographers to takeover our account and showcase one of their New Mexican road trips.

2018 Hashtag Data





This graph shows the millions of people reached* and impressions** made per month in 2018.
*reach = potential number of individual people who saw a post
**impression = potential number of times those people saw a post

Below is what our Instagram feed looks like right now.
Click on the images to view each post, or click the button above to navigate to our account.