Simply Social Media™ is a Santa Fe, New Mexico based social media marketing agency formed in 2014 by Caitlin E. Jenkins and Amy Tischler. We create community, connection and conversation through influencer & social media marketing.

We offer our clients a unique blend of services including social media strategy creation, workshops, personalized training, and influencer marketing. We utilize our macro-influencer Instagram accounts @SimplySantaFeNM and @TravelNewMexico to engage with the community by promoting the ideas of community, connection, and local-centric philosophies.

Our #1 tip for businesses is to BE social ON social.
Connect with our @simplysocialnm accounts!


Read what others have written about us in our Press section.

About Simply Social Media

Santa Fe, New Mexico based influencer and social media marketing agency.

We inspire community, collaboration, and brand advocates through influencer and social media marketing. Services include consulting, training, speaking, and influencer marketing through our @SimplySantaFeNM & @TravelNewMexico platforms.

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Caitlin E. Jenkins

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Amy Tischler

We met through Instagram! We were both posting beautiful pictures and witty captions, if we do say so ourselves. Ha! But more importantly we were being SOCIAL on social. Liking and commenting on posts and engaging in conversations through direct messages (DMs). Pure and simple relationship building.

We employ these same ideas in everything that we do at Simply Social Media. Relationship building is always top of mind, front and center of every strategy, whether it’s for clients or ourselves. Authentic and genuine community, connections, and collaborations are where it’s at!

Our Team

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Cristina Sanchez
Content Specialist

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Ian Beckley
Content Specialist

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Cecilia Burton
Content Specialist

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Director of Office Morale


Businesses We Often Collaborate With

We have had the pleasure of working with these local professionals on several campaigns. We consider them an extension of our team and highly recommend them.

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Lynn Komer
PK Public Relations
• Public Relations
• Marketing Strategy

James Johnson, Mindshare Labs, Inc.

James W. Johnson
mindshare labs, inc
• Website Building
• App Development


Alex Hanna
Invisible City Designs
• Graphic Design
• Brand Strategy

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Judith Moir
SaySoMedia Santa Fe
• Content Management

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Jonathan Tercero
Narrative Media
• Videography
• Photography


Speaking Engagements

We are proud to be considered thought leaders on the topics of social media and influencer marketing in New Mexico. Here are some photos from our recent speaking engagements. 

Discover Santa Fe Opera's InstaMeets. InstaMeets are a gathering of photographers and social media influencers gathered by Simply Social Media and given tours of backstage and the opera's beautifully landscaped grounds prior to attending and photographing that evening's dress rehearsal.

InstaMeets, Photo Contests & More!

Here is our calendar of upcoming events. To see the complete list, including past events, click here. If you are interested in receiving emails about Influencer events as they are confirmed, please fill out the email subscription form below.

More information: What is an InstaMeet?


View more events by using the navigation arrows < >

Influencer Marketing

We approach influencer marketing differently than most agencies. We have the unique advantage of being influencers ourselves as well as working with influencers on behalf of our clients.

Influencer marketing is becoming increasingly prevalent on social media. In fact, it on is on pace to become an $8 billion dollar industry by 2020. More and more businesses are using it, and as the leading influencer marketing agency in New Mexico, we can help you create a strategic and effective campaign that benefits everyone involved.

Our micro-influencer Instagram channels @SimplySantaFeNM and @TravelNewMexico are powerful regional platforms with international reach. From photo contests to InstaMeets and Special Event Takeovers, we can help create unique opportunities and campaigns for promoting to a new demographic through influencer marketing. We strive to connect the virtual community in real life.



InstaMeets are unique social media events planned specifically for each client. We have established a great relationship with the Instagram community in Santa Fe and throughout New Mexico. We invite these photographers to attend events and create user-generated content your business can share while also increasing brand awareness, to reach a new demographic. 

TravelNewMexico Instagram Paseo Taos

Special Event Takeovers

If you’re looking to expand the awareness of your event to a new market, we will promote it to our micro-influencer accounts @SimplySantaFeNM or @TravelNewMexico communities . We can also do a guest takeover on your Instagram account at the same time.


Photo Contests

Social media photo contests are used to engage people with a location, business, or event in a fun and creative way. Depending on the goal, social media influencers of all sizes are asked to participate by posting images per the guidelines in consideration of winning merchandise, services, and/or gift certificates.


Our Services

We believe a business or organization can tell their story better than anyone else. Our mission is to empower you to confidently manage your social media and creatively share your message to build brand awareness and community. Let us help you create community, connection, and conversation through social media marketing.

Social Media Strategy

Plan Creation

Are you using social media strategically?
Social media strategy should be a forethought of your overall marketing plan. We will work with you to create a robust and unique social media strategy plan that defines the objectives of your social media presence and how to achieve them.

Implementation Training

Need help with follow through and accountability? We are here to help you! We provide follow-up training to support the recommendations of the social media strategy plan to help keep you on track.

Training and Workshops


One-time or ongoing technical and strategic social media workshops for groups of 5 or more people. Can be organized through a single business or as a collaboration within the same industry.

Private Training

We offer one-time or ongoing individualized training sessions for 1-4 people to work on specific technical and strategic social media goals related to one particular business or organization. 

Businesses We Have Created Workshops For

Social Media Advertising & Growth Marketing

Growth Marketing

Are you stuck for ideas in how to build a following? Let us grow your social media by engaging in conversation to build community.

Social Media Advertising

Are you baffled by running ads on Facebook or Instagram? Let us create a robust ads campaign based on your objectives.

Our team has had our identities verified by Facebook
so that we may run ads related to politics or
issues of national importance.


Our Happy Clients


Professional Associations

Simply Social Media Santa Fe New Mexico Albuquerque Museum of New Mexico Foundation Business Council
Social Media Marketing Society

Campaigns We've Worked On

Awards We’ve Received

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Simply Social Media Vote Different Silver Cumbre Award 2018.jpg
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Simply Social Media’s flagship lifestyle macro-influencer Instagram account, @SimplySantaFeNM, was created in December 2014 with the specific purpose of supporting local Santa Fe businesses, organizations and creatives through a community building, grassroots effort. It is designed as a feature account, and the photos and videos we feature are chosen from among the 150,000+ posts tagged with our signature hashtag #simplysantafe.

We understand that not every small business or entrepreneur has a marketing budget for paid advertising, and with that in mind, we developed a unique strategy in order to give back to our local community and to the people whose talent and dedication make our city such a vibrant place. We invite people to use our hashtag on their Instagram posts for a chance to be featured on our account.

If you are interested in having us publish a specific promotional post and message to our community through a feature on @SimplySantaFeNM, please contact us for options and rates.

After I started using the hashtag #simplysantafe, @SimplySantaFeNM featured a photo of my studio on their account and their caption perfectly portrayed who [Rise Barre] is as a business. I immediately noticed an increase in Instagram followers, website traffic, inquiries about classes, and new clients in the studio! With @SimplySantaFeNM’s large and diverse following, the feature brought in new clientele and energy from all over Santa Fe and our amazing neighboring communities. Thank you @SimplySantaFeNM!
— Prisma Avery, Owner of Rise Barre (@rise_barre)

Our Followers

Our Instagram account has a following of 30K+ people located all over the world.
(Please hover over the bars on the graph to see percentage data.)

Top Locations


Age Range

When my husband and I decided we could move to Santa Fe, I wanted to learn all about the town we had fallen in love with. As an active Instagram user on the East Coast I did a search for Santa Fe accounts and immediately followed @SimplySantaFeNM. For the next eight months before we moved, I followed along and learned so much about things to do, and about this town we so dearly love. The best friends I’ve made here I found on Instagram through @SimplySantaFeNM, many before we even arrived here! The community Simply Social Media has built on Instagram is fantastic and welcoming (not to mention extremely talented!), and it’s made our transition here infinitely more enjoyable.
— Lisa Fulton (@haydenfold)

Why Use Our Hashtag #SimplySantaFe?

Including our hashtag on your Instagram posts of “all things Santa Fe” makes you a part of the wonderful community we have built over the past few years, and it also increases the potential reach of your post to a new audience.

2018 Hashtag Data





This graph shows the millions of people reached* and impressions** made per month in 2018.
*reach = potential number of individual people who saw a post
**impression = potential number of times those people saw a post

Thank you for putting your utmost effort in creating this Instagram account for people like us who like to stay connected to the beauties in Santa Fe. 💓 Yes! I am virtually there everyday! ✌️
— Leya Ognoskie (@leya_ognoskie)

Simply Social Media regularly invites members of the @SimplySantaFeNM community – anyone who uses the hashtag and follows the account – to attend influencer marketing events known as InstaMeets. In return for simply agreeing to post about the event, Instagrammers with an active and public Instagram account receive a one-of-a-kind opportunity to participate in these curated events and enjoy the unique experiences that are included. Learn about past and upcoming influencer events on our calendar page.

@SimplySantaFeNM’s Awards

We are humbled to have been voted into first or second place in the Santa Fe Reporter’s Best of Santa Fe over the four years of managing this account. We could not have built this community, however, without every single one of the creative and enthusiastic Instagrammers who use our hashtag and take photos in The City Different!


Below is a live view of what our Instagram feed looks like right now.
Click on the images to view each post, or click the button above to navigate to our account.



Our travel platform @travelnewmexico was created in May of 2015 and documents New Mexico road trips by offering guest Instagrammers the chance to do a “takeover” of the account, during which time they share their unique New Mexico road trip experiences through imagery and stories.

Click here if you are interested in doing a takeover.


Our Followers

Our Instagram account has a following of 39K+ people located all over the world.

Top Locations


Age Range


Why Use Our Hashtags #TravelNM and #TravelNewMexico?

We look through the images and videos posted to Instagram with our hashtags #TravelNM and #TravelNewMexico to discover new photographers to takeover our account and showcase one of their New Mexican road trips.

2018 Hashtag Data





This graph shows the millions of people reached* and impressions** made per month in 2018.
*reach = potential number of individual people who saw a post
**impression = potential number of times those people saw a post

Below is what our Instagram feed looks like right now.
Click on the images to view each post, or click the button above to navigate to our account.

Please contact us if you are interested in information about influencer marketing,
training, or strategic planning for your business or organization.  

We are no longer taking on new social media management clients.

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This information helps us know which marketing efforts are working best or if we should thank someone for a recommendation!

Simply Social Media is located in Santa Fe, New Mexico.

We’d love to meet with you and learn more about the social media needs of your business or organization. Appointments are available upon request.
We look forward to working with you!


Office Address: 2209 Miguel Chavez Road, Building A, Suite C, Santa Fe, New Mexico 87505

Mailing Address: 369 Montezuma Ave #618, Santa Fe, New Mexico, 87501