Do you collaborate in your business or work? It’s a central component of our agency and threads through everything we do! We collaborate everyday as business partners, with our clients and with our influencer network.
Social media is a great space for collaboration and when done well is one of its greatest strengths. Sometimes you can plan it and sometimes you just have to roll with it!
We recently hosted an InstaMeet at Ojo Caliente Mineral Springs Spa & Resort and Sunrise Springs Spa Resort where we brought 25 influencers to both properties to experience the unique soaking opportunities of both properties. It was a wonderful event, filled with laughter and connection and community, our favorite ROI!
@fearlessradianceco
We hosted the giveaway simultaneously on @simplysantafenm, our flagship lifestyle micro influencer platform and tagged our influencers accounts, giving them further access to a potential for increasing their follower counts. We also offered an extra entry for anyone who would comment with a reason why they wanted to experience the Repose Pools in order to further the storytelling aspect and gather testimonials for our client Sunrise Springs Spa Resort.
“My husband and I are newish to Santa Fe. He’s a chef and I’m a stay at home mom to 3 kids, 6 and under. We’ve been to Sunrise Springs once and it was heavenly. So good to get grown up time, just the two of us, in such a relaxing way. Would love to go again!”
“I love the springs at Ojo but love the overall experience of sunrise springs more, love that you can now have the best of both worlds in one place!”
Moral of the story, build a community of people with whom you have a great connection and who appreciate opportunities to experience special places in a unique and meaningful way. Then embrace that collaboration and the ideas that come with it and RUN WITH IT to create win-win-win situations!
Mara, General Manager of Sunrise Springs Spa Resort with Caitlin and Amy, Co-Owners of Simply Social Media
At the end of the event, our host generously gave everyone two day passes to come back to the @sunrisespringsnm Repose Pools! Our client has learned over the course of working with us for several years the benefits of nurturing the brand advocate relationships! So when @thethickhiker messaged us asking if she could giveaway the two day passes she got at the event, we had an idea. 💡First, we exclaimed about how generous she is and then we put the idea into action. Let's give two additional passes to any of the influencers who wanted to do a giveaway on their accounts and make it an extravaganza!
So, what do you get when you combine a fabulous event with thoughtful micro influencers? A smoking hot #ColdWeatherHotWaters Sunrise Springs Spa Resort Repose Pools giveaway! With a total of 18 participants, it was a social media whirlwind the likes of which we have never seen! We were online for five hours engaging with the influencers and as many of the participants as we could to further expand the connection and community that we experiences at the event.
Between January 27 and February 2, 2020 18 posts reached 72,772 people, received 4,114 likes, and 3.035 comments! The @sunrisespringsnm Instagram account grew by % over the 6 day period! Most accounts are lucky to see that kind of growth in a year!
“The setting of the repose pools is unbeatable! An oasis of water and trees in the desert.”
#ColdWeatherHotWaters Influencer Group
