Uprooting our Systems of Operation

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We believe that every organization, ourselves included, should be re-evaluating our role and participation in upholding a system that does not create equal opportunities for Black, Indigenous, and People of Color (BIPOC). Over the past couple of months we have been working with our business coach, @consciousdegenerate, to learn how to uproot our own systems of operation and help keep us accountable to be an example of how white owned organizations need to uncover the depth of a broken system. 


Steps we have and are continuing to take: 

  • Invest in Anti Bias & Anti Racist (ABAR) Training for our agency on an ongoing basis.

  • Create a mission statement to verbalize our dedication to ABAR work. 

  • Donate to BIPOC organizations in our region.

  • Re-evaluate all of our professional affiliations including:

    • Conferences where we have been asked or booked to speak.

    • Companies who have asked us to share our professional knowledge with their audiences.  

    • Companies who provide professional development opportunities, including membership sites. 

    • Companies whose programs, apps, and tools we use to run our business. 

  • Evaluate the inclusion of BIPOC on influencer platforms that we recommend so that we can give our influencer network & mastermind participants guidance about who to safely reach out to for brand deals. 

  • Actively amplify BIPOC organizations, businesses, and influencers in our region through our various platforms, including reaching outside of our current hashtags and network.

  • Continue to seek out BIPOC influencers in our region with whom to work. 

  • Continue our efforts to provide inclusive event experiences. 

  • Re-evaluate all our existing clients and contracts to ensure we are not furthering harm and damage to our community. 

  • Evaluate all potential clients before signing contracts with them to ensure they are in alignment with our company mission and values. 


These bullet points are simply the starting point in this work. We hope that these efforts will lead to meaningful dialogue and change for ourselves and others who are also committed to being a part of the solution. We all have responsibility to do this work and to create a larger impact within how we function as individuals and businesses. Will you join us in this work and how can we support you? 

As we do this work we are also inviting you to bring to our attention if our actions are not in alignment with these philosophies. We are open to doing this work in transparency.