Winter 2019 #SeasonalSunrise Influencer Staycation Weekend at Sunrise Springs Spa Resort
For the weekend of March 1 through March 3, 2019, Simply Social Media brought ten Instagram Micro-Influencers from northern New Mexico to Sunrise Springs Spa Resort in Santa Fe, New Mexico, for a weekend staycation influencer event.
Objective
Sunrise Springs Spa Resort’s Marketing Goals:
Increase awareness of their resort to northern NM community.
Promote their all-inclusive packages to encourage staycations.
Research
Simply Social Media invited local influencers who had a focus on heathy eating and wellness. These influencers were all located in northern New Mexico, specifically Santa Fe or Albuquerque.
Knew about Sunrise Springs Before this Event
Had Been to Sunrise Springs Before this Event
Had Stayed at Sunrise Springs Before this Event
Out of the ten Instagram influencers brought to Sunrise Springs Spa Resort for this event: one person had not heard of Sunrise Springs before, six people had never been to Sunrise Springs before, and none of the ten people had stayed overnight at Sunrise Springs before.
Approach
This experience was based on Sunrise Springs Spa Resort’s Sunrise Spa Cleanse all-inclusive package. Each Instagram influencer was given a personalized itinerary of experiential activities to attend during their staycation. Examples of these activities included: a sweat lodge session, a class on the cleansing qualities of Ayurvedic herbs, an Ojitos tub soaking experience, a CBD massage therapy treatment, a private session with animal communicator Claudia Mardel, and more!
Executive Chef Rocky Durham prepared a raw vegan menu for our influencers to enjoy during their staycation.
Influencers stayed overnight in Sunrise Springs Spa resort’s luxurious Casitas.
Results
Fifty one Instagram posts, which included 89 photos or videos, were created by 14 unique accounts using the #SeasonalSunrise hashtag. Engagement on these posts consisted of 8,269 likes and 633 comments. The hashtag potentially reached* 78,388 people and made approximately 282,391 impressions** during the time period of March 1 to March 17, 2019.
All attendees created Instagram stories which typically disappear after 24 hours. Currently, 61 Stories remain viewable within saved highlights.
The 89 images and videos posted to Instagram are now available to Sunrise Springs so they may repurpose the user generated content on social media.
What is an InstaMeet?
Instagrammers at the #sfoRSJ InstaMeet at Santa Fe Opera hosted by @simplysantafenm, July 20, 2017.
Instameets are gatherings of people coming together to create, connect and share an experience through Instagram photography. The events usually involve a behind the scenes tour, access to something that isn’t normally available to the general public, or giveaways of product in support of the promotion. Instameets have a unique hashtag designated to identify the particular event. Users include this hashtag in the caption of their images so they will be part of the conversation and social media storytelling told through the collection of photographs produced at that event. Many Instagrammers have developed real connections and friendships with the people they have met through these experiences, making each subsequent gathering a true community event.
The participants who come to the Instameets vary depending on their interest in what the event has to offer. The images produced during and after an event have potential to reach an international demographic because posts are seen by a diverse group of followers.
The benefits of hosting or participating in an InstaMeet are threefold:
The event brings people to your brick and mortar location and/or brand awareness.
Your business/organization receives publicity through the images produced at your location as they are broadcast to the Instagrammers diverse social media networks.
Your business then has a collection of “User Generated Content” which can be used to promote your business/organization on your social media platforms, with proper photo credit. (Learn more about UGC in our blog post “How to Correctly Utilize User-Generated Content on Social Media”.)
Influencer marketing is becoming increasingly prevalent on social media. In fact, it on is on pace to become an $8 billion dollar industry by 2020. More and more businesses are using it, and hosting an InstaMeet event is a great way to work with several influencers at one time. As the leading influencer marketing agency in New Mexico, we can help you create an InstaMeet event that benefits everyone involved.
2018 #HyattTamaya InstaMeet Influencer Event at Hyatt Regency Tamaya Resort And Spa
On April 21, 2018, Simply Social Media brought fifty Instagram Micro-Influencers from northern New Mexico to Hyatt Regency Tamaya Resort And Spa in Santa Ana Pueblo, New Mexico, for an exclusive VIP influencer event. Participants for this event were cultivated through Simply Social Media’s @travelnewmexico Instagram community.
Photo by Josh Lane
Objective
Hyatt Regency Tamaya Resort And Spa’s Marketing Goals:
#1: Increase awareness to local community.
The Instagrammers who came were all from Santa Fe or Albuquerque and the surrounding areas.
#2: Highlight specific areas of the hotel.
Corn Maiden restaurant, the spa services, the resort grounds, and the horse stables. Hyatt Regency Tamaya Resort And Spa had recently completed a renovation of their lobby area and wanted to feature it.
Approach
Influencers were taken on a behind the scenes tour of Hyatt Regency Tamaya Resort And Spa’s fabulous resort, starting at their premier restaurant Corn Maiden. The corn maiden deity is a symbol of sustenance, survival and life, and their restaurant is a celebration of delicious food, fine wines and good company - all with spectacular views of the Sandia Mountains.
Then we toured the resort, including the Tamaya Mist Spa, the unique Native American Art, their beautifully curated hotel rooms, and their lush grounds and pool area.
Finally, we were whisked away to the Tamaya Stables for a sunset picnic just in time for that magic, golden hour. We got to learn about their Tamaya Horse Rehab program and meet some of the horses.
Results
Five hundred and seventy six Instagram posts, which contained 743 images and 15 videos, were created by 54 unique accounts using the #HyattTamaya hashtag. Engagement on these posts consisted of 23,068 likes and 989 comments. The hashtag potentially reached 68,178 people and made approximately 602,142 impressions during the time period of April 21 to April 29, 2018.
The images and videos posted to Instagram are now available to Hyatt Regency Tamaya Resort And Spa so they may repurpose the user generated content on social media with proper photo credit.
“I really had no idea that this magical place existed before the event. Ive been telling all my friends to plan a visit. Thank you for the wonderful hospitality!”
Photo Contest
Simply Social Media held a photo contest in conjunction with the InstaMeet event. The photo contest was organized around categories designed to incentive participants to post about the specific areas of the hotel that Hyatt Regency Tamaya Resort And Spa was eager to promote. Images posted to Instagram with the hashtag #HyattTamaya between the dates of 4/21 - 4/29 were eligible to win prizes. The categories of this photo contest were:
Corn Maiden Restaurant
Tamaya Mist Spa
Tamaya Stables
Pool and Interior
Overall Experience
Below are the photo contest winners chosen by Hyatt Regency Tamaya Resort And Spa.
Prizes
Overall Grand Prize - Two night stay at the Hyatt Tamaya for the person who posted the most comprehensive story about their experience.
Category Prizes:
Corn Maiden Restaurant - Gift certificate
Spa - Gift certificate
Stables - Trail ride for two
Pool and Interior - Gift certificate
More
Watch what Mikaela Snow said about her experience in her YouTube vlog.
Press Release: Grassroots marketing business Simply Social Media invites Instagram photographers backstage for a sneak peek at Steve Jobs opera.
FOR IMMEDIATE RELEASE
What/Who: Grassroots marketing business Simply Social Media invites Instagram photographers backstage for a sneak peek at Steve Jobs opera.
When: InstaMeets will take place during dress rehearsals on June 26 and 29, and July 13, 20 and 27. The (R)evolution of Steve Jobs officially debuts on July 22 and runs through August 25.
Where: Santa Fe Opera, 301 Opera Drive, Santa Fe, NM 87506
Contact: Amy Tischler and Caitlin Jenkins, hello@simplysocialmedianm.com.
SANTA FE OPERA PREMIERES STEVE JOBS PRODUCTION,
OPENS ITS DOORS TO REGIONAL INSTAGRAM MOVEMENT
Santa Fe, NM— The Santa Fe Opera brings the epic tale of Steve Jobs to the stage this summer, complete with high tech set pieces and a kinetic electro-acoustic score. When The (R)evolution of Steve Jobs makes its world premiere at the legendary Southwestern opera house in late July, the set won’t be the only thing that glows. Some of the region’s top Instagram photographers will light up the mezzanine—and infiltrate hidden corners of the iconic plein air performance venue. Santa Fe Opera’s partnership with Simply Social Media, a Santa Fe-based digital marketing consultancy, breaks all the rules of traditional opera outreach efforts. Their ongoing series of gatherings, known as “InstaMeets," broadcasts spectacular imagery by independent photographers to an audience of millions. Together, they’re stoking a regional photography movement that’s shaping the story of the Southwest on the world stage. Apple’s most groundbreaking invention kickstarted it all.
“This is a confluence of everything we’re about: art making, storytelling, iPhone photography,” says Amy Tischler, cofounder of Simply Social Media. “After our first meeting with the Santa Fe Opera, we just about exploded with excitement.” That was in spring 2015, a few weeks before the opera season started. Tischler and her business partner, Caitlin E. Jenkins, were working on transforming their popular local Instagram account @simplysantafenm and its accompanying hashtag #simplysantafe into a grassroots marketing business. They swiftly planned two InstaMeets that invited local photographers to explore traditionally off-limits parts of the opera house with iPhones in hand. Since then, they’ve produced a number of gatherings at the venue with an exponentially growing online impact. “Last season, we had over 1.25 million Instagram impressions and 6 million Twitter impressions,” says Jenkins. “We told Santa Fe Opera’s story to an international audience.”
Santa Fe Opera’s 2017 season, which runs from June through August, marks the third year of the collaboration. It’s a remarkable shift for the 61-year-old institution: just a few years ago, photography was universally banned inside the venue. “We know that word of mouth is the top seller, so it was time to embrace that social media is the most useful outreach tool we have,” says Daniel Zillmann, Santa Fe Opera’s Director of Media & Public Relations. “The whole experience is so visual, and you can’t encompass that enough by just talking about it. You have to show it to the people.” Tischler and Jenkins had never attended an opera before the InstaMeets, and many of the photographers they attract represent a brand new audience as well. “There are a lot of perceived barriers to opera,” says Daisy Geoffrey, who is Zillmann’s assistant. “These social media events show that everyone is welcome, and anyone can really enjoy it. It’s the most direct way to reach everyone in town—and a much larger audience beyond that.”
A new series of InstaMeets for the Steve Jobs production will take place during dress rehearsals on June 26 and 29, and July 13, 20 and 27. The (R)evolution of Steve Jobs officially debuts on July 22 and runs through August 25. For Tischler and Jenkins, planning events for the show was a moment of pure, Silicon Valley-level synergy. “It’s the pinnacle of what we’ve been doing,” says Tischler. “We rely so heavily on the iPhone in our business, and now we’re literally going behind-the-scenes to explore the life of Apple’s top mastermind.” The opera is non-linear, illuminating dramatic moments in Jobs’ life that culminate in his quest for human connection and spiritual transcendence. That’s the goal of the InstaMeets as well: to convert digital links into “IRL” interactions. “We’re closing that loop, one photography adventure at a time,” says Jenkins. “It starts in the virtual world, enters the real world, and then lights up the digital landscape again.”
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#HBDtravelnm - Instagram Road Trip celebrating @TravelNewMexico's First Birthday!
It’s a @TravelNewMexico Birthday Road Trip!
Love New Mexico? Love a road trip? @TravelNewMexico loves both! @TravelNewMexico is a signature Instagram account that has rocketed to prominence by inviting guest Instagrammers to do a “takeover” of the account and share their love for unique New Mexico on-the-road adventures through imagery and stories.
Inspired by a road trip, this wildly popular IG project garnered over 17,000 followers in just over a year by engaging with a creative, motivated and supportive community. With so many amazing places to visit in New Mexico, it quickly became apparent that no one person or organization could possibly do justice to the beauty and diversity of the Land of Enchantment. Amy and Caitlin, owners of Simply Social Media and co-creators/curators of @TravelNewMexico, simply decided to share the wealth!
To celebrate this occasion, Amy and Caitlin will embark on an exciting seven-day journey, covering 1000 miles from May 9-15, 2016, that will lead them on an adventure throughout southwestern New Mexico. Starting in Santa Fe, they’ll be traveling to Albuquerque, Socorro, Silver City, Las Cruces, and White Sands, before returning with iPhones full of memorable imagery. The itinerary includes camping, hiking, and exploring some of New Mexico’s most fascinating landscapes including: The Very Large Array, the Gila Cliff Dwellings, City of Rocks State Park, the Organ Mountains, and White Sands National Monument. Along the way, @TravelNewMexico and other local Instagram feature accounts will host a series of fun InstaMeets to meet-and-greet IRL (in real life) the local IG communities with whom they have bonded over the past year. (An InstaMeet is a gathering of people who come together to create, connect, and share an experience through Instagram photography.)
This road-trip extravaganza honors @TravelNewMexico’s milestone first birthday and offers Instagrammers, both locals and NM-loving visitors, an ideal opportunity to join in the celebration and connect with New Mexico’s vibrant social media community!
This road trip will be sponsored by Squeaky Clean Car Wash. On May 9th, from 8:30-9:30am, Squeaky Clean Car Wash will host a Bon Voyage Party, at their 3931 Cerrillos Road location in Santa Fe, to send @TravelNewMexico off on this inspirational spring adventure. All who attend the event will receive a free exterior car wash, as well as coffee and doughnuts provided by Squeaky Clean Car Wash.
Visit www.simplysocialmedianm.com/travel-new-mexico for more road trip and InstaMeet details!
Worldwide InstaMeet 12: #TodayIMet
Worldwide InstaMeet 12: #TodayIMet
Hosted by @SimplySantaFeNM and @HowToSantaFe
Second Street Brewery
1607 Paseo de Peralta Suite #10
Saturday, October 3rd, 3:00-6:00 pm
SANTA FE INSTAGRAM MAVERICKS MEET FACE-TO-FACE
FOR FIFTH ANNIVERSARY OF WORLDWIDE PHENOMENON
Santa Fe, NM—Instagram is not just an app. Over the past year, trailblazing local accounts @SimplySantaFeNM and @HowToSantaFe have mounted myriad adventures that turned digital followers into real-life friends. For Instagram's fifth birthday in October, they'll converge to celebrate a diverse community of Santa Fe photographers, and capture their colorful stories using the special hashtags #TodayIMet and #WWIM12_santafe. @SimplySantaFeNM and @HowToSantaFe are excited to announce Worldwide InstaMeet 12 (#WWIM12), a photo-sharing celebration starting at Second Street Brewery in the Santa Fe Railyard on Saturday, October 3rd beginning at 3:00 pm.
Instameets are a gathering of people coming together to create, connect and share through Instagram photography. The events usually involve a behind the scenes tour or access to something that isn’t normally available to the general public.
@SimplySantaFeNM is a photo sharing project which aims to connect the community through featuring images that help promote all things #local in Santa Fe, NM. The account has a dedicated base of over 6,700 followers, with an average weekly engagement (likes & comments) count of 4,100, post reach of 132,000 and weekly post impressions of 611,000. These statistics translate to real relationships, personal and business. "Instagram is about making virtual connections real and building a community of like-minded people," says co-founder of simply social media, the company that owns and curates @SimplySantaFeNM. Tischler met her business partner and collaborator Caitlin E. Jenkins through Instagram and since then they have built a thriving business based around their expertise of the platform. “#TodayIMet is the perfect theme for this event. @SimplySantaFeNM is living proof that Instagram can be a powerful community connector," Tischler says.
In 2014, the City of Santa Fe contracted @HowToSantaFe to tell the City Different's social media story, kickstarting an explosive trend among residents, visitors and businesses. In its first summer, the campaign generated over 52.3 million impressions, reaching 4.9 million people worldwide. Santa Fe County contracted @HowToSantaFe for a second summer in 2015, and the project reached 6.4 million people. "This InstaMeet is truly a global event, and we're proud that Santa Fe has been an innovative leader for the movement," says Adam Shaening-Pokrasso, founder of local creative agency 12FPS, which runs @HowToSantaFe. "It's exciting to celebrate the community that formed around our projects. It's time to #MakePortraits!"
@HowToSantaFe and @SimplySantaFeNM's Worldwide InstaMeet 12 is free and open to Instagram enthusiasts of all stripes and ages, from early adopters to recent converts. The event begins and ends at Second Street Brewery, with a special walking tour of the Santa Fe Railyard and the Railyard Park. For additional information please email hello@simplysocialmedianm.com or call us at 505-231-1122.
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