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2018 #HyattTamaya InstaMeet Influencer Event at Hyatt Regency Tamaya Resort And Spa

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On April 21, 2018, Simply Social Media brought fifty Instagram Micro-Influencers from northern New Mexico to Hyatt Regency Tamaya Resort And Spa in Santa Ana Pueblo, New Mexico, for an exclusive VIP influencer event. Participants for this event were cultivated through Simply Social Media’s @travelnewmexico Instagram community.

 
Photo by Josh Lane

Photo by Josh Lane

 

Objective

Hyatt Regency Tamaya Resort And Spa’s Marketing Goals:

#1: Increase awareness to local community.
The Instagrammers who came were all from Santa Fe or Albuquerque and the surrounding areas.

#2: Highlight specific areas of the hotel.
Corn Maiden restaurant, the spa services, the resort grounds, and the horse stables. Hyatt Regency Tamaya Resort And Spa had recently completed a renovation of their lobby area and wanted to feature it.

Approach

Influencers were taken on a behind the scenes tour of Hyatt Regency Tamaya Resort And Spa’s fabulous resort, starting at their premier restaurant Corn Maiden. The corn maiden deity is a symbol of sustenance, survival and life, and their restaurant is a celebration of delicious food, fine wines and good company - all with spectacular views of the Sandia Mountains.

 
 

Then we toured the resort, including the Tamaya Mist Spa, the unique Native American Art, their beautifully curated hotel rooms, and their lush grounds and pool area.

 
 

Finally, we were whisked away to the Tamaya Stables for a sunset picnic just in time for that magic, golden hour. We got to learn about their Tamaya Horse Rehab program and meet some of the horses.

 
 

Results

Five hundred and seventy six Instagram posts, which contained 743 images and 15 videos, were created by 54 unique accounts using the #HyattTamaya hashtag. Engagement on these posts consisted of 23,068 likes and 989 comments. The hashtag potentially reached 68,178 people and made approximately 602,142 impressions during the time period of April 21 to April 29, 2018.

The images and videos posted to Instagram are now available to Hyatt Regency Tamaya Resort And Spa so they may repurpose the user generated content on social media with proper photo credit.

2018 #HyattTamaya InstaMeet Influencer Event at Hyatt Regency Tamaya Resort And Spa Hashtag Report.png
 
2018 #HyattTamaya InstaMeet Influencer Event at Hyatt Regency Tamaya Resort And Spa Hashtag Report engagement.png
 
“I really had no idea that this magical place existed before the event. Ive been telling all my friends to plan a visit. Thank you for the wonderful hospitality!”
— Tami Bayer @tamibayer

Photo Contest

Simply Social Media held a photo contest in conjunction with the InstaMeet event. The photo contest was organized around categories designed to incentive participants to post about the specific areas of the hotel that Hyatt Regency Tamaya Resort And Spa was eager to promote. Images posted to Instagram with the hashtag #HyattTamaya between the dates of 4/21 - 4/29 were eligible to win prizes. The categories of this photo contest were:

  • Corn Maiden Restaurant

  • Tamaya Mist Spa

  • Tamaya Stables

  • Pool and Interior

  • Overall Experience

Below are the photo contest winners chosen by Hyatt Regency Tamaya Resort And Spa.

 
 

Prizes

Overall Grand Prize - Two night stay at the Hyatt Tamaya for the person who posted the most comprehensive story about their experience.

Category Prizes:

  • Corn Maiden Restaurant - Gift certificate

  • Spa - Gift certificate

  • Stables - Trail ride for two

  • Pool and Interior - Gift certificate

More

Watch what Mikaela Snow said about her experience in her YouTube vlog.

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How to Correctly Utilize User-Generated Content on Social Media

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A brand can reasonably assume that if a person shares a photo on social media and tagged the brand in the photo and/or used the brand's hashtag means they intended for the company to see it and hopefully share or repost it. However, permission should always be asked before sharing. Permission can be asked in a comment or through a direct message.

The most common ways to identify potential User Generated Content is through the use of a specific branded hashtags, location hashtags, or geotags. Instagram users may also tag your account in a published post.

Here are 4 Key Rules When Utilizing User-Generated Content:

  1. Permission should always be asked before sharing. If images are to be used outside of social media, usage rights MUST be negotiated with the photographer first.

    Ways to Ask Permission:

    • Comment on photo asking for permission to repost image or what your intentions would be for that image.

    • Direct Message the photographer asking for permission & explaining usage intentions.

  2. Photo credit must always be given to the photographer.

    • Example: Photo by @username, Photo credit: @username, 📷: @username, etc.

  3. Do not make any changes to the photograph. For example, do not crop, edit, or add text to the photo in any way without explicit permission from the photographer.

  4. Copyright of images will always be retained by the photographer so if a business or brand wants to use an image found on social media for purposes other than sharing on their social media channels, it is best practice to ask permission from the photographer before using the image on any sort of marketing material, print or digital. Businesses and brands may ask for permission through social media via commenting or direct messaging.

 
 

Vocabulary Terms for Sharing USG on Social Media

  • Repost (Instagram)

  • Retweet/Quote Tweet (Twitter)

  • Share (Facebook)

Disclaimer: This information should not be construed as legal advice or legal opinion. You should not rely on any such information as legal advice without actually consulting with legal counsel.

GOLD Cumbre Award for "Fly Santa Fe Takes Flight" Campaign

 
 

We are so proud of our team! We have been working with Lynn Komer of PK Public Relations on the Fly Santa Fe campaign to promote flights out of the Santa Fe Regional Airport through the Northern New Mexico Air Alliance. Lynn submitted our campaign for the New Mexico Cumbre Awards and we are so excited to have won the GOLD Award for "Fly Santa Fe Takes Flight" Campaign - in Community Relations.
Here are some photos from the New Mexico Public Relations Society of America Cumbre Awards on October 27, 2017 at the National Hispanic Cultural Center.

Simply Social Media Cumbre Award 2017.jpg
Recognition and feedback from our peers is an important element of professional development. Annually, the New Mexico chapter of the Public Relations Society of America seeks to recognize the best work of our colleagues in the industry with the Cumb…

Recognition and feedback from our peers is an important element of professional development. Annually, the New Mexico chapter of the Public Relations Society of America seeks to recognize the best work of our colleagues in the industry with the Cumbre Awards.

Modeled after PRSA’s Bronze and Silver Anvil Awards, the Cumbre Awards recognize outstanding strategic public relations campaigns and tactics by New Mexico’s communications professionals.

@SimplySantaFeNM Voted Second Place Best Instagram Feed in the 2017 Best of Santa Fe

 
Photo by @lisaadamsreed
 

We are humbled by the Santa Fe skies AND our #SimplySantaFe community for nominating and voting @SimplySantaFeNM into the top three Best Instagram accounts for #BOSF2017. It's a vote for yourselves as much as it is for us because we couldn't do it without you. Thank you all for being the most creative, supportive, and talented group of 'grammers it is our privilege to know! Photo by @lisaadamsreed

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Best Instagram Account Santa Fe New Mexico 2017
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Press Release: Grassroots marketing business Simply Social Media invites Instagram photographers backstage for a sneak peek at Steve Jobs opera.

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FOR IMMEDIATE RELEASE

What/Who: Grassroots marketing business Simply Social Media invites Instagram photographers backstage for a sneak peek at Steve Jobs opera.

When: InstaMeets will take place during dress rehearsals on June 26 and 29, and July 13, 20 and 27. The (R)evolution of Steve Jobs officially debuts on July 22 and runs through August 25.

Where: Santa Fe Opera, 301 Opera Drive, Santa Fe, NM 87506

Contact: Amy Tischler and Caitlin Jenkins, hello@simplysocialmedianm.com.

SANTA FE OPERA PREMIERES STEVE JOBS PRODUCTION,
OPENS ITS DOORS TO REGIONAL INSTAGRAM MOVEMENT

Santa Fe, NM— The Santa Fe Opera brings the epic tale of Steve Jobs to the stage this summer, complete with high tech set pieces and a kinetic electro-acoustic score. When The (R)evolution of Steve Jobs makes its world premiere at the legendary Southwestern opera house in late July, the set won’t be the only thing that glows. Some of the region’s top Instagram photographers will light up the mezzanine—and infiltrate hidden corners of the iconic plein air performance venue. Santa Fe Opera’s partnership with Simply Social Media, a Santa Fe-based digital marketing consultancy, breaks all the rules of traditional opera outreach efforts. Their ongoing series of gatherings, known as “InstaMeets," broadcasts spectacular imagery by independent photographers to an audience of millions. Together, they’re stoking a regional photography movement that’s shaping the story of the Southwest on the world stage. Apple’s most groundbreaking invention kickstarted it all.

“This is a confluence of everything we’re about: art making, storytelling, iPhone photography,” says Amy Tischler, cofounder of Simply Social Media. “After our first meeting with the Santa Fe Opera, we just about exploded with excitement.” That was in spring 2015, a few weeks before the opera season started. Tischler and her business partner, Caitlin E. Jenkins, were working on transforming their popular local Instagram account @simplysantafenm and its accompanying hashtag #simplysantafe into a grassroots marketing business. They swiftly planned two InstaMeets that invited local photographers to explore traditionally off-limits parts of the opera house with iPhones in hand. Since then, they’ve produced a number of gatherings at the venue with an exponentially growing online impact. “Last season, we had over 1.25 million Instagram impressions and 6 million Twitter impressions,” says Jenkins. “We told Santa Fe Opera’s story to an international audience.”

Santa Fe Opera’s 2017 season, which runs from June through August, marks the third year of the collaboration. It’s a remarkable shift for the 61-year-old institution: just a few years ago, photography was universally banned inside the venue. “We know that word of mouth is the top seller, so it was time to embrace that social media is the most useful outreach tool we have,” says Daniel Zillmann, Santa Fe Opera’s Director of Media & Public Relations. “The whole experience is so visual, and you can’t encompass that enough by just talking about it. You have to show it to the people.” Tischler and Jenkins had never attended an opera before the InstaMeets, and many of the photographers they attract represent a brand new audience as well. “There are a lot of perceived barriers to opera,” says Daisy Geoffrey, who is Zillmann’s assistant. “These social media events show that everyone is welcome, and anyone can really enjoy it. It’s the most direct way to reach everyone in town—and a much larger audience beyond that.”

A new series of InstaMeets for the Steve Jobs production will take place during dress rehearsals on June 26 and 29, and July 13, 20 and 27. The (R)evolution of Steve Jobs officially debuts on July 22 and runs through August 25. For Tischler and Jenkins, planning events for the show was a moment of pure, Silicon Valley-level synergy. “It’s the pinnacle of what we’ve been doing,” says Tischler. “We rely so heavily on the iPhone in our business, and now we’re literally going behind-the-scenes to explore the life of Apple’s top mastermind.” The opera is non-linear, illuminating dramatic moments in Jobs’ life that culminate in his quest for human connection and spiritual transcendence. That’s the goal of the InstaMeets as well: to convert digital links into “IRL” interactions. “We’re closing that loop, one photography adventure at a time,” says Jenkins. “It starts in the virtual world, enters the real world, and then lights up the digital landscape again.”

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"Content Marketing - Creative Social and Digital Approaches" Panel Interview with New Mexico PRSA

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"Content Marketing - Creative Social and Digital Approaches" Panel interview New Mexico Public Relations Society of America February 2017.png
 

We were honored to be asked to speak on the "Content Marketing - Creative Social and Digital Approaches" Panel Interview with New Mexico Public Relations Society of America monthly luncheon this February.

@SimplySantaFeNM Turns 2!

 
@SimplySantaFeNM Turns 2!
 

We CANNOT BELIEVE it’s been TWO years already! Today marks the two year anniversary of #simplysantafe and we are so incredibly thankful for all of you in this community and how far we’ve come together. In the second year of curating @simplysantafenm, we have gained 10,400 followers, posted 631 times, hosted 8 InstaMeets, 7 Photo Contests, 1 Scavenger Hunt and THREE Photography Exhibitions. We also took home the title of 1st Place for @bestofsantafe Best Instagram Feed from @santafereporter (thanks to all of YOU who voted for us)! As a community, you all contributed to the 38,745 photos under the #simplysantafe hashtag since last year and showcased your amazing talent. We seriously could not do what we do without you guys and are humbled and honored to keep this going! Thank you for submitting amazing images, coming to our events, supporting our mission, and allowing us to turn our passion into an amazingly successful platform. We've never missed a day of posting, have featured a wide variety of images, videos, and photographers and hopefully we have cultivated an awareness about the power of Instagram for individuals and businesses. ✨📸✨ 

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Simply Social Media, 369 Montezuma Avenue, Santa Fe, NM, 87501, United States(505) 398-1212hello@simplysocialmedianm.com

© 2015-2023 Simply Social Media, LLC. All Rights Reserved.
Simply Social Media™ is a registered trademark in the US Patent and Trademark Office.

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